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Confirmed Social Media Progress Plan 2025
To constantly grow your social media presence is to actively engage together with your followers. Use tools like Canva, which lets you create customized social media posts for any platform in just below 5 minutes, yet appears professional. Now that you know the expert tips to drive social media natural progress, let transfer forward and discover the key benefits of natural social media. Outside of her current function as Head of Marketing at Vista Social, Sabreen is a podcast host of the premier self-improvement podcast known as, The Lavender Fix. The manufacturers that develop will be the ones leveraging data-backed selections at every stage of their technique. From audience insights to post-performance metrics, knowledge will fuel each creativity and precision.
By actively responding, Target demonstrates its dedication to buyer satisfaction and creates a memorable and engaging model presence. Make your viewers feel heard and valued by actively participating with them. Respond to feedback, direct messages, and mentions to point out genuine curiosity in their suggestions, tackle considerations, and cultivate a positive model picture that values buyer interplay.

Yes, they’re essential, but they’re also baby steps in phrases of social media management. The greatest method to increase engagement is to seize the moment when someone reaches out. A speedy response can lead to elevated customer loyalty and engagement. Cross-promoting is an efficient way to spice up engagement, whether or not you wish to promote your YouTube channel on LinkedIn or repost your TikTok videos on Instagram. One way to enhance engagement is by including your viewers in your content.
If you’re an entrepreneur attempting to make sense of it all, this guide is your shortcut. These aren’t drained tips like “post extra usually.” These are sensible, money-making methods we’re seeing work right now. Jump on trending matters, collaborate with different creators, and use relevant hashtags. Post when your audience is most active and respond to every remark to boost activity. By analyzing and adapting your content material, you may stay ahead of the curve and boost followers quick whereas preserving your content material recent and related. By mastering these platform-native search engine optimization strategies, you’ll know how social development hacks work and get seen faster across platforms like Instagram, TikTok, and Twitter.
Especially for native companies, the platform’s focusing on choices and content codecs are a bonus. Your content can achieve prompt traction when it resonates with the best audience through retweets and posts. The platform rewards businesses that keep active in conversations and reply promptly to mentions. You also can share enterprise tales, trade expertise, and company milestones.
But being a great listener shall be a big asset to your brand’s success. It is important to note that Tags are just for you and not on your customers. One of the least expensive methods to construct a content calendar is in a Google or Excel Spreadsheet. Others may be more measured—grow social engagement by 10% in the first 12 months or acquire 200 followers by Q2.
Use these insights to improve your strategy and experiment with new codecs, subjects, or posting schedules. Think of social media as an ever-evolving experiment, the place every publish provides priceless information, even when issues don’t go as deliberate. By investing time in search engine optimization best practices, you’re laying the groundwork for long-term progress and better engagement with your viewers. In your bio, embrace direct, clickable hyperlinks to your website, online store, or different platforms the place followers can interact additional together with your model.
With the rising reputation of TikTok, Instagram Reels, and YouTube Shorts, creating partaking video content will stay a key technique. But even more than that, there’s a notable shift towards authenticity. Users are increasingly gravitating towards content material that feels real, rather than overly polished or industrial.
They have a combination of how-to content, together with product-related videos to coach their audience. This tactic can even assist enhance impressions and click-through rates, as users usually continue watching the video when the hook is attractive sufficient. Create a mixture of unique content material, retweets, and replies to construct your small business’s presence on X. Think of Pinterest as a visual search engine where content drives visitors, even months after posting. It’s best to make use of Reels for trending content and carousels for in-depth data. It’s about speaking your answer in language that resonates with potential customers.
Unlike paid ads, it’s a free way of advertising your services and products by sharing priceless content that provides a joyful expertise to the users. “Sometimes much less is more, and this is usually the case in relation to driving traffic and development from natural social media,” observes Michelle Owens of Healing Crystals. “Position your self and your business because the expert,” recommends Uplift Academy’s Ousha Demello. SilverTech’s Erin Presseau points out, Many instances shoppers will say they don’t have enough content to help a quantity of natural posts a week. One case examine in your web site can assist several posts – use different headlines to tease out totally different angles or subjects for the same case examine. Second, the more individuals engage together with your account, the morethe algorithm goes to promote your account in all places.
Utilize the X and Facebook poll options for interactive and enjoyable engagement. For LinkedIn, publish polls by integrating the LinkedIn poll API to publish and fetch LinkedIn ballot posts with Sprinklr. Consider leveraging quiz ads on Pinterest to have interaction customers by offering customized outcomes or recommendations based mostly on their selections. By anchoring your efforts in strategy, constructing for platform nuances from the start and optimizing where it counts, you’ll have the ability to cut back creative pressure whereas maximizing impact. The brands that win in today’s landscape aren’t all over the place without delay. The role of social media in advertising has by no means been larger or more demanding.
To maximize participation, ensure the prizes are related and useful to your target market. Clearly outline the foundations and terms of the contest to keep away from confusion and guarantee a smooth execution. Select influencers whose values align with your model and whose viewers matches your goal demographic.
In the development, mining, and manufacturing trade, videos and pictures perform equally properly on LinkedIn at 4.0%. In the retail trade, videos carry out best on LinkedIn at 4.3%. In the true estate, legal, and different skilled industries, movies perform best on LinkedIn at four.0%. In the healthcare industry, videos perform best on TikTok at 1.0%.
Tools like Hashtagify can provide useful insights into the popularity and engagement levels of specific hashtags. By incorporating hashtags into your posts, you make it easier for users who are interested in specific subjects or industries to discover your content. Remember, it’s not just about follower count but in addition the quality of engagement and the relevance of their viewers to your brand. By optimizing your social media profiles, you probably can set up a cohesive and appealing on-line presence that attracts and retains extra followers. Furthermore, reap the benefits of any additional profile sections or features supplied by the social media platforms you use. Share behind-the-scenes glimpses, buyer tales, and uncooked, unfiltered moments that align together with your brand’s values.
In addition to being compelling, your social media content should also be shareable. This means creating content that’s straightforward in your followers to share with their very own networks. This could presumably be as easy as including social sharing buttons to your blog posts or creating infographics that can be simply shared on different social media platforms. Social media is also an necessary type of advertising for a lot of firms. Businesses use social media to identify and capitalize on shopper developments, have interaction with clients, gather client data, and pay for targeted promoting.
It could really feel like a lot of totally different content material types to manage, but you don’t need to cowl every thing all of sudden. The final a part of our formula for Instagram success is to domesticate a robust and engaged group. You can utilize LinkedIn’s search features to search out potential shoppers and reach out to them with customized messages. Building real relationships, providing worth, and persistently demonstrating your expertise can help attract and convert shoppers on LinkedIn. For inspiration on what to post and how to engage your viewers, explore our LinkedIn submit ideas information. For instance, you should use a text-only submit to specific gratitude or share a tip.
Conversely, it encourages followers to seek out your new content material on your profile if the algorithm doesn’t serve it up in their feed. Each model was uniquely crafted for its platform, however nonetheless linked by Brightland’s unmistakable tone and visible identity. Unlike paid promotions, these collabs typically really feel more authentic and story-driven—boosting both credibility and conversion. The more context you provide, the more you signal relevance to each users and algorithms.
This approach works as a outcome of it satisfies natural curiosity and creates a way of exclusivity. Followers feel like insiders when they see content not sometimes shared with the public. Understanding what your viewers needs from your organic content material will also help you decide which social media platforms to prioritize.
Staying forward of latest platforms is crucial to remain aggressive. Proactively planning for brand spanking new alternatives retains your technique adaptable and forward-thinking. Optimizing content for each platform—such as brief videos for TikTok or articles for LinkedIn—maximizes engagement and results. Remember, not each submit will be a social media success, however it’s essential to hearken to your audience and take observe of analytics and make changes primarily based on your learnings. Be positive to tell us if you attempt any of those in your social strategy and the way it goes for you.
Try to collaborate with influencers, different creators, or brands that have an analogous audience. Collaboration involves creating content material together, internet hosting joint giveaways, or tagging each other in posts. These kinds of partnerships introduce your profile to a wider viewers. If you’re a magnificence influencer, you’ll find a way to companion with a skincare model to create tutorials or evaluations. But the reality is, probably the most helpful insights come from the people truly doing the work. Those who spend their days planning content, responding to comments, digging into analytics, and adapting methods on the fly.
This precision ensures that your ads reach probably the most related audience, increasing the chance of engagement and conversions. Craft compelling advert copy and use high-quality visuals to capture consideration and encourage motion. Twitter’s Spaces and audio rooms on Clubhouse offer alternatives for reside discussions and community-building. These options make your content more partaking and supply a platform for direct interaction together with your audience. However, over-reliance on automation could make your social media presence really feel impersonal.
Spending some time engaging with other accounts and influencers, as nicely as prioritizing community management, can foster significant relationships and broaden your social media reach. Even if you’re a creator and not a company, it’s worth crafting a social media marketing voice that’s uniquely you, so Instagram users can establish your posts without seeing the username. TikTok’s algorithm is designed to assist users discover new content. By creating engaging, shareable videos, your brand has a possibility to go viral, reaching users past your immediate community. Focus on producing content material that entertains, educates or conjures up, and benefit from trending sounds and hashtags to expand reach. Through its visually gorgeous and thrilling movies, GoPro has established itself as a model for adventure seekers and out of doors lovers.
Social media can be time-consuming, however there are instruments that may help you automate your workflow and improve efficiency. One of the most effective is Jetpack Social, a strong social media plugin for WordPress that permits you to plan, schedule, and auto-post your social media content. People usually have a tendency to observe a brand that has a big and engaged following, because it indicators that they’re popular and trustworthy. Plus, it’s extra enjoyable to join in on what’s already a energetic dialogue taking place within the feedback. In this fashion, there’s a snowball impact the place, as your following grows, the tempo at which you add new followers might increase. Creating business-friendly content resources can place your model as a priceless companion in your trade.
Customer retention is finished by growing loyalty, nurturing connections, and creating a way of neighborhood round a brand. By empowering staff as model advocates, corporations can create a cost-effective, high-impact social media strategy that fosters belief, credibility, and organic growth. Once you get more social media followers, this cycle continues and may enhance social media followers considerably.
In this text, we are going to discover five essential social media technique training ideas that can foster speedy progress. We may also spotlight the importance of data-driven methods and real-life examples to solidify these ideas. In today’s digital panorama, social media has emerged as a critical tool for small businesses seeking to connect with their clients, improve brand visibility, and drive gross sales. With billions of lively customers on platforms like Facebook, Instagram, TikTok, and LinkedIn, the expansion potential is immense. However, navigating the complexities of social media advertising could be daunting, particularly for small companies with limited assets. User-generated content material (UGC) is a powerful technique that turns your viewers into brand advocates.
Additionally, the platform provides monetization options for channels that meet specific standards, offering a further revenue stream. With 611 million lively users, X is good for real-time updates, information, and conversations. X has a direct and quick nature of interactions, permitting for swift buyer suggestions and engagement.
While LinkedIn suggests posting at least a couple of times a day, it’s up to you to resolve your posting frequency. Even posting a few times every week can work wonders so lengthy as you’re constant. To higher establish your audience demographics, instruments like SocialPilot’s LinkedIn Analytics could be a nice useful resource. With this function, you can gain detailed perception into your audience and their preferences to plan your marketing methods better. LinkedIn is more than only a social media platform; it’s knowledgeable area where you probably can share your ideas and network with influential professionals.
This method has enhanced buyer loyalty and attracted new prospects in search of real product experiences. Lo-fi content, with its pure, unfiltered strategy, helps brands really feel more approachable and reliable. It’s about displaying your product in motion, be it a buyer sharing their expertise or a behind-the-scenes have a look at your brand. This sort of content makes your viewers feel like they’re a half of the story.
We’ve also included a totally free social media strategy template to obtain. If managing a quantity of channels appears overwhelming, think about a complete social media management device like Sprinklr Social. This software streamlines your activity across social, chat, and messaging platforms, guaranteeing you’re all the time where your clients are.
This could be carried out by way of mentions, tags, or sharing each other’s posts. Growing your social media followers leads to elevated viewers engagement. As your follower base expands, more people will like, comment, and share your posts.
Despite the growth of other platforms, Facebook stays an important device for businesses. It’s good for staying in touch with your present friends and heat market while reinforcing your model. While LinkedIn is traditionally seen as a B2B platform, it’s valuable for companies in any industry.
A solid media strategy in promoting is what separates forgotten posts from viral moments. Use native social media promoting to dominate in your city or region first — especially highly effective for D2C and retail manufacturers. That means uncooked behind-the-scenes clips, honest product reactions, and everyday people speaking about your model. UGC isn’t just cheaper content material; it performs higher as a result of it seems like a friend’s advice, not a gross sales pitch. Start right now with LaunchLemonade and watch your social media ROI grow all through 2025.
The manufacturers successful today aren’t in all places; they’re focused, intentional, and deeply tuned in to what their audience truly needs. Whether you’re managing three brands or scaling your own, spreading yourself too thin kills consistency and creativity. Choosing the right 2–3 platforms for your content material type helps you go deep and that’s where actual growth happens. Being “everywhere” is not a strategy—it’s a sure-fire method to burn out and dilute your message. For small in-house teams and businesses managing multiple brands, guessing wastes time and time is budget. Deep viewers understanding helps you create content material faster, check smarter, and convert more.
When you concentrate on genuine, long-term growth, you appeal to followers who stick, have interaction, and convert. The key lies in a well-rounded social media technique that merges genuine engagement, considerate content creation, and data-driven decision-making. Algorithms on social media platforms evolve continually, reshaping the visibility and reach of your posts. Remaining agile helps you keep relevant and preserve consistency in engagement. Social media channels have unique cultures, user demographics, and content formats. Tailoring your method to every platform maximizes your social media efforts and ensures you’re not missing out on potential customers.
Hashtags are like the magic words of social media, unlocking a world of endless possibilities! They are a robust device for increasing attain and engagement on social media. This hack will assist have interaction your followers, attain a wider viewers, and provides your content material a recent look.
Successful on-line group engagement takes consistent effort and is a continuing process. It must be based on current data in regards to the group you want to maintain involved. For example, by creating a new member experience and spotlighting existing members, having VIP or rewards choices, or asking questions and requesting suggestions. After putting a protracted tail strategy into place, I analyzed which occasions of the day were finest to share and optimized our posting schedule to correspond with probably the most engaging hours. Monitor your progress to evaluate what’s working and what’s to not hold your social media marketing plan tied to outcomes. Take the guesswork out of your posting schedule and keep your brand high of thoughts with a structured cadence for content material creation.
Scheduled posts let you present your audience with consistent content material that maintains engagement. Be positive to create a content calendar to keep track of scheduled posts coming down the pipeline so that you don’t duplicate social media posts. Overall, implementing social media advertising methods is often a highly effective approach to increase your development and enhance your brand’s reach on social media. By creating targeted and fascinating advertisements, you can appeal to new clients and drive more business to your model, finally serving to you achieve your development goals.
Encourage your customers to share photos and movies of your merchandise and give their opinions and testimonials. Then, share their content material in your social media profiles and make them part of your social media ecosystem. Use Sprinklr social media analytics software to monitor brand mentions and analyze audience responses to reductions and promotions.
Starbucks features their employees as they share their journey and the way Starbucks helped them to chase their desires. They additionally encourage their workers to post genuine images related to the model on Instagram or Facebook. Because in comparability to celebrities, employees are more relevant. They are also easily approachable and a extra trusted supply of recommendations for your potential consumers. Ask them to share their experiences of your product on their social media handles and seize extra audience’s curiosity. The engagement rate on Instagram is higher than on Twitter or Facebook.
This heightened engagement creates a vibrant group around your content, fostering meaningful interactions, discussions, and suggestions. If you’re posting content on social media for a selected purpose—like generating leads and consciousness in your business—it’ll help to have a strong social media strategy in place. These ideas will allow you to develop a roadmap that starts you off right and retains you on target. Its primary focus is on social media metrics referring to social listening and analytics. It offers powerful, real-time monitoring of mentions and conversations about your brand across multiple channels, in addition to superior sentiment analysis and viewers demographics.
This includes apps or web sites designed for messaging and chat, social platforms (like Facebook, Instagram, and TikTok), and group boards, similar to Reddit and Discord. Develop an engagement social media strategy to help your engagement-specific objectives. You don’t need to create a completely new content material technique, however somewhat, work in a department dedicated to engagement. When you publish content by way of Hootsuite, the platform routinely suggests one of the best time to publish primarily based in your social media efficiency, audience and engagement metrics.
For occasion, if you notice larger engagement charges on certain days of the week or times of day, schedule your most important content accordingly. By understanding these metrics, you can refine your strategy, identify what resonates with your audience, and enhance overall engagement and model visibility. Analytics and reporting function important components of social media brand advertising as a result of they provide insights into the effectiveness of your strategies. To maximize social impression, publish participating content material that resonates with your viewers, and timed completely for optimal reach and frequency. Developing a strategic motion plan is the primary step when working social media advertising campaigns , providing path to the content material that will be revealed. Financial assets play an important function in social media advertising for businesses.
Understanding what your clients like and don’t like helps you adjust your offer to satisfy the market’s wants. As a small enterprise owner, you want to be as close as possible to your customers. Social media advertising is a great way to construct a direct line between you and your viewers. If your small business isn’t energetic on any social channel, I can’t lie… it’s sus, both on your customers and business companions. By implementing strategic paid promoting, small companies can maximize their advertising efforts and achieve a strong return on investment.
However, avoid overloading your captions with too many hashtags; a focused method with a couple of impactful hashtags is more practical. Your brand’s voice, fashion, and messaging must be uniform, making a cohesive expertise for your audience. Use the same shade schemes, logos, and tone of voice in all your posts to ensure your brand is well identifiable. Leveraging user-generated content (UGC) boosts your brand’s credibility and fosters belief. Encourage your followers to share their experiences along with your products or services. Video content material is increasingly well-liked and crucial for reaching your viewers.
By utilizing AI to write down social media posts, entrepreneurs can save time and elevate content quality, making certain every post is impactful and fascinating. By analyzing post efficiency, AI will help entrepreneurs optimize their social media content and general advertising strategy. This smarter strategy to social media will ensure each publish drives meaningful engagement and outcomes. Discover effective strategies for enhancing social media engagement and development in 2025. Studies present natural content is king when it comes to conversions. Compared to paid adverts (3.17% conversion rate), natural content material boasts a whopping 28.5% conversion rate!
Responding to feedback and messages promptly additionally helps construct a powerful relationship with your audience. Creating accessible social media content material is a strategic transfer that may significantly contribute to expanding your small business. By contemplating numerous wants, corresponding to visual or hearing impairments, you make your content more inclusive, attracting numerous customers. One widespread mistake small companies make on social media is posting materials on the fly. While it might appear easier to spend somewhat time every day considering of one thing to publish, this would possibly really be more time-consuming (and frustrating) in the long term. The short-form video format matches to the shorter consideration spans of its largely youthful audience.
When it involves your personal social media strategy, viewers research lets you determine the pursuits, needs, and preferences of your target audience. By understanding their demographics, corresponding to age, gender, and site, you’ll find a way to create content that speaks directly to them and aligns with their pursuits. Then Sunrise Joe should assess how its Facebook posts are performing in a single view. The software shows submit performance, engagement, reach, and any paid ad performance.
As customers spend extra time in personal DMs, stories, and comments as an alternative of scrolling the feed, community-building shall be important. By being authentic and engaging along with your followers, build your social media group in 2025. With platforms like Facebook offering granular focusing on, manufacturers can guarantee their content reaches essentially the most relevant audience segments. With paid promotions, brands can amplify their message, drive focused site visitors, and achieve particular campaign goals. It’s a strategic mix of natural and paid efforts that yields the most effective outcomes. The essence of social media marketing guide methods lies of their ability to attach, interact, and collect invaluable customer insights.
If nothing else, make positive that you have interaction with relevant followers, and comments inside your newsfeeds. It’s ideal to find feeds throughout the hour of recent posts going up and engage immediately. This tends to encourage the algorithm and result in higher engagement. We experienced this just lately after I shared one of our articles on our must-read time management blogs on Twitter. Therefore, it’s advisable to incorporate a mix of images, videos, infographics, and text-based posts to create a an enticing social media presence. Effective social media advertising includes a blend of strategic planning, inventive content material creation, direct engagement with followers, and ongoing analysis and refinement.
Incorporate trending sounds, progressive editing, and powerful storytelling to boost engagement and broaden your reach. Invest in top-notch video gear and enhancing tools, and maintain an ear out for trending audio and challenges. Don’t be afraid to try out numerous video styles and codecs to see what connects most along with your viewers. Algorithms favor engagement and engagement stems from genuine connection. This means transferring past polished perfection and embracing vulnerability and transparency. You can share your model’s journey, spotlight behind-the-scenes moments, and showcase the human faces behind your company.
And, finally, your profile offers probabilities to direct individuals to your profile by way of the connective tissues of social platforms, like hashtags and geotags. Address data helps the algorithms join your content material with folks in your native space. But when you’re targeted on social media follower growth, social seo may be much more important. For effective organic social media growth, you want to perceive both. Most companies see traction within 30–90 days with consistent posting, branding, and interplay. It’s not instant—but with the best methods (like those in this blog), momentum builds fast.
It helps you keep organized, respond promptly, and maintain consistent interplay along with your viewers. You must go through this process for every high-level objective you set your eyes on. So, we’ll outline all the primary objectives that businesses search to achieve using a social media marketing technique and how you can observe them to completion.
Plan ahead, keep versatile, and modify primarily based on what resonates most along with your viewers. It’s about sparking conversations and making significant connections together with your audience. For more on this, read our information on establishing a compelling brand voice on social media. Use this info to double down on what’s working and rethink what’s not. If a platform isn’t delivering results, both regulate your strategy or think about shifting focus to where your viewers is most active. You’ll get an excellent sense of what’s expected in your trade, which will assist you to set social media targets of your individual.
Including open-ended questions in posts and captions encourages users to share their opinions or experiences related to the content material. 10X your social media content creation with the Social Media Content Club! Your brand’s visual identification plays an important role in how customers perceive your corporation online. Consistency in visible parts, tone, and messaging across all platforms helps create a memorable impression in your viewers while reinforcing your model values. Copywriter within the automotive trade to becoming a Senior Editorial Content Manager in various digital marketing niches.
Authenticity is about proudly owning the tone and style your fans have come to anticipate from you and utilizing social media to take heed to and have interaction along with your viewers. Collaborating with other creators and companies is a simple method to increase your attain. Partner with creators who share comparable values and audiences to co-create content material that benefits both events. Strategic partnerships and collaborative campaigns put your model in entrance of new faces.
The different side is that your customers are the most effective source of inspiration for content material. Lots of businesses are sitting on a never-ending gold mine of content ideas by simply taking a look at their incessantly asked questions, or what persons are asking on social media. If you’re caught on what to post, look to your prospects first for ideas before anything.
Get impressed by personalized video campaigns to create distinctive and high-impact content material that resonates together with your viewers. Whether you’re a startup or a been-in-the-family-for-generations business, there’s no getting away from the reality that social media is now an essential part of your advertising strategy. And, if you’re in search of extra ways to make your podcast the best that it might be, make certain to take a look at our different posts on the blog. So, the best tip right here is to only make sure you’re understanding what’s occurring.
This evaluation will allow you to identify areas for improvement and inform your future social media technique. Customers anticipate fast replies, and by participating with them swiftly, you demonstrate that their suggestions is valued. When potential, goal for a response time of underneath an hour This can significantly improve customer loyalty and enhance optimistic sentiment towards your brand. Remember, every interaction is an opportunity to showcase your brand’s persona and commitment to service. Various social media automation device additionally offers post-scheduling features that let you streamline your advertising effectively. We can all agree that social media has emerged as the go-to useful resource for firms of all types to interact with their customers in a way that has never been seen before.
It means rising your social media presence naturally by attracting real folks. These people are genuinely excited about your content material, merchandise, or services. It ensures your viewers is made up of people who truly care about what you share. These are the followers who will have interaction together with your posts, share them with others, and even become loyal customers.
When you answer questions related to your brand, you’re demonstrating you care about others, serving to you construct an excellent status. Using your header image, you possibly can tell your potential social media followers about the type of products or services your brand presents. The great thing about social media is that each network attracts a selected sort of viewers.
Our team is highly professional, responsive and considers each query as a high priority as a result of we would like 100% satisfaction. By using chatbots you’ll have the ability to scale back the time, overhead price, and sales efforts considerably. For occasion, if your corporation presents accounting services, you must embody the hashtags similar to
Stories and Reels are fast and interesting methods to connect with your audience. They are good for sharing updates, behind-the-scenes, and quick polls. They principally get more visibility as a outcome of platforms prioritize short video content material more.For example, a clothes brand can use Stories to show a “day within the life” at their retailer. They can use reels to show styling ideas with their newest assortment.